Development and Effectiveness of the SMILE Health Promotion Program to Promote Physical Activity and Prevent Obesity in Children
아동 신체활동 증진 및 비만 예방을 위한 SMILE 건강증진 프로그램 개발 및 효과
김하나 Kim Hana , 이지산 Lee Jisan
64(3) 307-321, 2025
DOI:10.23949/kjpe.2025.5.64.3.21
김하나 Kim Hana , 이지산 Lee Jisan
DOI:10.23949/kjpe.2025.5.64.3.21
Abstract
This study aimed to develop the ‘SMILE Health Promotion Program’, including an exercise program and diet-related education content to promote physical activity and prevent obesity in children and to evaluate its effectiveness. After the program was developed, a one-group pre-and post-test design was applied to 42 children attending two elementary schools in Busan. The intervention was conducted thrice a week(Monday, Wednesday, and Friday) for 12 sessions for 4 weeks. A questionnaire was conducted before and after the intervention, and the data were analyzed using SPSS 29.0, which performed descriptive statistical analysis, χ2 test, paired t-test, and Wilcoxon signed-rank test. As a result of the intervention, statistically significant results were confirmed in body weight(Ζ=-3.11, p=.002), nutritional knowledge(Ζ=-3.82, p<.001), and meal amount(breakfast)(Ζ=-2.18, p=.029). Although no statistically significant results were confirmed in the exercise and health-related indicators, the inclusion of gamification elements increased children's participation, and positive results were confirmed, such as improved body shape satisfaction and changes in awareness of the need for weight loss. Based on the results of this study, it is thought that it can be used as a practical model for the development of school-based obesity prevention and health education in the future.
Key Words
아동, 건강식이, 신체활동, 건강행위, 비만, Children, Healthy eating, Exercise, Health behaviour, Obesity
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The Relationship Between Sports Event Safety Management Checklist (4P), Sports Safety PREP, Safety Attitudes, and Safety Behaviors
스포츠이벤트 안전관리 체크리스트(4P)와 스포츠안전 PREP, 안전태도, 안전행동의 관계
류민아 Ryu Min-ah , 이섬균 Lee Seomgyun , 엄준필 Jun-phil Uhm
64(3) 323-338, 2025
DOI:10.23949/kjpe.2025.5.64.3.22
류민아 Ryu Min-ah , 이섬균 Lee Seomgyun , 엄준필 Jun-phil Uhm
DOI:10.23949/kjpe.2025.5.64.3.22
Abstract
This study aims to examine the relationships among the sports event safety management checklist (4P), sports safety PREP, safety attitudes, and safety behaviors from the perspective of sports event managers. The goal is to establish effective safety management strategies on-site and to propose practical measures to enhance safety competencies focused on event managers. The research was conducted through online and offline surveys targeting sports event managers and middle managers of sports organizations nationwide from April 1 to July 31, 2024. The Sports Event Safety Management Checklist (4P), the Sports Safety PREP, and questionnaires assessing safety attitudes and behaviors served as measurement tools. A total of 369 valid responses were collected. Statistical analysis was performed using SPSS and AMOS. The results showed that the Sports Event Safety Management Checklist (4P) significantly affects the Sports Safety PREP, safety attitudes, and safety behaviors. The Sports Safety PREP played a significant mediating role in the relationship between safety attitudes and safety behaviors. The findings suggest that the 4P checklist and the PREP play crucial roles in sports event safety management, contributing to the improvement of safety attitudes and behaviors. Enhanced sports safety education and diverse initiatives aimed at establishing a safety culture are necessary, as they are expected to contribute to the development of a safer sports environment.
Key Words
스포츠이벤트, 안전관리 체크리스트, 4P, 스포츠안전 PREP, 안전태도, 안전행동, Sports event, Safety management checklist, Sports safety PREP, Safety attitudes, Safety behaviors
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The Relationship Between Self-Determination, Self-Efficacy, Exercise Flow, and Exercise Continuity Intention of Participants in a Running Crew
러닝 크루 참여자의 자기결정성과 자기효능감, 운동몰입 및 운동지속의도 간의 관계
정은송 Jung Eun-song
64(3) 339-352, 2025
DOI:10.23949/kjpe.2025.5.64.3.23
정은송 Jung Eun-song
DOI:10.23949/kjpe.2025.5.64.3.23
Abstract
The purpose of this study is to analyze the relationship between self-determination, self-efficacy, exercise commitment, and exercise persistence intention of the learning crew participants. A total of 402 copies were collected for about 10 weeks from November 7, 2024, to January 15, 2025, using both online and offline methods, of which a total of 391 responses were used as analysis data, excluding 11 unfaithful copies. Frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, descriptive statistics analysis, and structural equation model analysis were performed using SPSS 28.0 and AMOS 23.0 for a total of 391 effective samples. As a result, the following conclusions were drawn. First, autonomy and relationship, which are sub-factors of self-determination of the learning crew participants, were found to have a significant effect on self-efficacy, but competence were not found to have a significant effect. Second, the self-efficacy of the learning crew participants was found to have a significant effect on exercise commitment and exercise persistence intention. Third, it was found that the exercise commitment of the learning crew participants had a significant effect on the exercise persistence intention. This suggests that strategies to promote autonomy and relationships and strengthen self-efficacy are needed to increase participants exercise persistence.
Key Words
러닝 크루, 자기결정성, 자기효능감, 운동몰입, 운동지속의도, Running crew, Self-determination, Self-efficacy, Exercise flow, Exercise continuity intention
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The Relationship between Elite Football Players’ Perceptions of Peer Motivational Climate, Sports Contesting, Orientation, and Doping Intentions
엘리트 축구 선수가 인식하는 또래 동기 분위기와 스포츠 경쟁 성향 그리고 도핑 의도 간의 관계
송용관 Song Yong-gwan , 황재훈 Hwang Jae Hoon
64(3) 353-367, 2025
DOI:10.23949/kjpe.2025.5.64.3.24
송용관 Song Yong-gwan , 황재훈 Hwang Jae Hoon
DOI:10.23949/kjpe.2025.5.64.3.24
Abstract
The aim of this study was to examine the relationships among peer motivational climate, sports contesting orientation, and doping intention as perceived by elite football players. A total of 368 elite football players participated in this study and completed three questionnaires (i.e., peer motivational climate, sports contesting orientation and doping-intention). The collected data were analyzed using statistical software, including descriptive statistics, confirmatory factor analysis, correlation analysis, and regression analysis. The results showed that first, the task-involving motivational climate had a negative effect on doping intention; however, this effect was not significant. In contrast, the ego-involving motivational climate showed a significant positive effect on doping intention. Second, the task-involving motivational climate had a significant positive effect on partnership orientation. Additionally, both task-involving and ego-involving motivational climates had a significant positive effects on war orientation. Third, partnership orientation had a significant negative effect on doping intention. In conclusion, the ego-involving motivational climate functions as an important social environmental factor that can increase athletes' doping intentions, while partnership orientation plays important role as a key protective factor contributing to doping prevention. Furthermore, both task-involving and ego-involving motivational climates were found to have positive effects on strengthening war orientation. These results suggest the necessity of a comprehensive approach that considers motivational climate and contesting orientation for effective doping prevention among athletes.
Key Words
엘리트 축구 선수, 또래 동기 분위기, 스포츠 경쟁 성향, 도핑 의도, Elite football players, Peer motivational climate, Sports contesting orientation, Doping intention
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An Exploratory Study on Effective Educational Strategies Based on University Student-Athletes’ Perceptions of Anti-Doping Education
대학 학생선수의 도핑방지교육 인식을 통한 효과적인 교육전략 탐색
서금란 Seo Geumran , 윤정희 Yun Junghee
64(3) 369-385, 2025
DOI:10.23949/kjpe.2025.5.64.3.25
서금란 Seo Geumran , 윤정희 Yun Junghee
DOI:10.23949/kjpe.2025.5.64.3.25
Abstract
The objective of the study was to undertake an exhaustive investigation into the perceptions of the efficacy of anti-doping education among university student-athletes. In addition, the study sought to propose methodologies for the establishment of a systematic educational system with a view to enhancing its effectiveness. A case study approach was adopted, and in-depth interviews were conducted with 16 university student-athletes and 6 secondary participants (including athletic department leaders, KADA anti-doping education lectures, and visiting professors in sports-related departments). The findings are as follows: Initially, the participants exhibited a sense of indifference towards anti-doping education, which was attributed to the perceived irrelevance of doping to their respective sporting disciplines. Education was regarded as obligatory for athlete registration, and participants expressed ambivalence regarding the effectiveness and efficiency of online and offline formats. Secondly, strategic approaches for the development of a more systematic anti-doping education system include the following: The systematisation of online education, the innovation of the content and methods of face-to-face education, the improvement of the timing of delivery, and the dissemination of doping-related knowledge in connection with academic sports curricula. This study provides a series of practical recommendations for the enhancement of anti-doping education and the refinement of the prevailing educational framework. These will employ to facilitate the establishment of a sports environment which characterised by fairness and transparency.
Key Words
도핑방지교육, 도핑인식, 교육 실효성, 대학 운동선수, Anti-doping education, Perception of Doping, Educational effectivenss, University student-athletes
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Policy Recommendations Based on a Review of Maternity Protection Systems for Female Elite Athletes in Leading Sporting Nations
스포츠선진국의 여성 엘리트선수 모성보호 제도 고찰을 통한 정책적 제언
이현주 Lee Hyeonju , 홍은아 Hong Eunah
64(3) 387-403, 2025
DOI:10.23949/kjpe.2025.5.64.3.26
이현주 Lee Hyeonju , 홍은아 Hong Eunah
DOI:10.23949/kjpe.2025.5.64.3.26
Abstract
This study aims to propose policy recommendations to support pregnancy, childbirth, and return-to-sport for female elite athletes in South Korea. A literature review was conducted on maternity protection policies in the UK, US, and Australia at government/NOC, and professional leagues. Data were collected from academic databases and sports organizations' websites. Based on the findings, three key recommendations are proposed. First, legal provisions protecting the maternity rights of female elite athletes should be established and clearly stipulated in the standard contracts for professional and Workplace sports team. Second, domestic sports governing bodies should strengthen research and educational initiatives to support female elite athletes throughout pregnancy, childbirth, and their return to sport, and such programs must be inclusive, targeting not only the athletes themselves but also male coaches and administrators Third, professional sports leagues in South Korea could adopt maternity protection policies through the establishment of players’ unions and collective bargaining agreements (CBAs). In particular, the Korea Professional Footballers’ Association, as a full member of FIFPro, could take a leading role in preemptively implementing FIFA’s maternity protection provisions. This study ultimately hopes to encourage more proactive development and implementation of maternity protection policies for female elite athletes within the Korean sports sector.
Key Words
모성보호 정책, 모성권, 여성 엘리트 선수, 모성 페널티, Maternity protection policy, Maternity rights, Female elite athletes, Motherhood penalty
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The Effect of Sports Brands’ ESG Management Activities on ESG Authenticity, Fit and Consumer Behavioral Intention
스포츠브랜드의 ESG경영활동이 ESG 진정성, 적합성 그리고 소비행동의도에 미치는 영향
주형철 Joo Hyung Chul
64(3) 405-419, 2025
DOI:10.23949/kjpe.2025.5.64.3.27
주형철 Joo Hyung Chul
DOI:10.23949/kjpe.2025.5.64.3.27
Abstract
Recently, with increasing interest in social value and sustainable development, ESG management activities have become essential components of corporate operations. Sports brands, in particular, are implementing ESG activities by integrating the public nature and social integrative role of sports into their brand management philosophy and strategy. This study analyzes the effects of sports brands’ ESG management activities on ESG authenticity, ESG fit, and consumer behavioral intention. To this end, frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, structural equation modeling, and mediation effect analysis were conducted using SPSS 21 and AMOS 21. The results are as follows: First, among ESG management activities, only environmental activity positively influenced consumer behavioral intention. Second, environmental and social activities had a positive impact on ESG authenticity. Third, only governance activities positively affected ESG fit. Fourth, ESG authenticity positively influenced ESG fit. Fifth, ESG authenticity had a positive effect on consumer behavioral intention. Sixth, ESG fit had a positive effect on consumer behavioral intention. Seventh, ESG authenticity and fit mediated the relationship between environmental activities and consumer behavioral intention. Eighth, ESG authenticity and fit mediated the relationship between social activities and consumer behavioral intention. Ninth, ESG fit mediated the relationship between governance activities and consumer behavioral intention. Thus, as sports brands’ ESG management activities can directly or indirectly influence consumer behavioral intention through ESG authenticity and fit, it is crucial to pursue management goals and ESG strategies in a sincere and consistent manner to meet consumer expectations.
Key Words
스포츠브랜드, ESG경영활동, ESG진정성, ESG적합성, 소비행동의도, Sports brands, ESG management activities, ESG authenticity, ESG fit, Consumer behavioral intention
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Development and Validation of an Artificial Intelligence Model for Predicting Korean Professional Basketball Game Results: An Integrated Application of Resource-Based and Job Demands-Resources Theory
한국프로농구 경기 결과 예측을 위한 인공지능 모델 개발 및 효용성 검증: 자원기반이론 및 직무 요구-자원 이론의 통합적 적용
김필수 Kim Philsoo , 이상현 Lee Sang Hyun , 전성삼 Jeon Seong Sam
64(3) 421-440, 2025
DOI:10.23949/kjpe.2025.5.64.3.28
김필수 Kim Philsoo , 이상현 Lee Sang Hyun , 전성삼 Jeon Seong Sam
DOI:10.23949/kjpe.2025.5.64.3.28
Abstract
This study aims to provide a systematic academic foundation in the field of sports game result prediction to increase the engagement of sports fans. Due to the development of artificial intelligence and big data, the importance of establishing a theoretical basis and identifying mechanisms for predicting game outcomes in consideration of variables that occur in actual games has been steadily raised. This study focuses on the Korean Basketball League (KBL) preprocessing data from 1,833 games played from the 2017~18 season to the 2023~24 season to collect various variables that have not been validated in previous studies. In terms of research methodology, seven AI algorithms, logistic regression, support vector machine, multilayer perceptron, gradient boosting, extra tree, and random forest, were used to predict the outcome of actual matches. The results of this study showed that the highest prediction accuracy (66.79%) was achieved when the logistic regression algorithm was applied to the combination of 13 optimal variables according to the variable selection method. This is the first study to theoretically contribute and empirically verify sports game result prediction using contextual variables of Korean professional basketball teams during the season integrating resource-based and job demands-resource theory.
Key Words
인공지능, 머신러닝, 스포츠 경기 결과 예측, 스포츠 애널리틱스, 한국프로농구, AI, Machine Learning, Game Result Prediction, Sports Analytics, Korean Professional Basketball League, KBL
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The Effects of Regional Branding on Professional Baseball Uniforms in Korea: The Impact of Regional Attachment, Perceived Novelty, and Team Loyalty on Attitudes and Purchase Intentions toward Professional Baseball Uniforms with Hometown Names
프로야구 연고지명 유니폼의 마케팅 효과: 지역 애착도, 유니폼 참신성, 팀 충성도가 연고지명 유니폼에 대한 태도와 구매 의도, 경기장 방문의도에 미치는 영향
원종은 Won Jongeun , 김기한 Kim Kihan , 노예영 Noh Yeayoung
64(3) 441-460, 2025
DOI:10.23949/kjpe.2025.5.64.3.29
원종은 Won Jongeun , 김기한 Kim Kihan , 노예영 Noh Yeayoung
DOI:10.23949/kjpe.2025.5.64.3.29
Abstract
This study aims to empirically examine the effectiveness of uniforms featuring hometown names in professional baseball. Specifically, it investigates the effects of regional attachment, perceived novelty of the uniform, and team loyalty on fans' attitudes toward such uniforms. Furthermore, the study explores how these attitudes differ depending on the level of team identification. It also analyzes the influence of attitude toward hometown-named uniforms on both uniform purchase intention and stadium visit intention, while testing the mediating role of purchase intention in the relationship between attitude and visit intention. To achieve these objectives, an online survey was conducted with 400 individuals who had experience attending professional baseball games. The collected data were analyzed using structural equation modeling. The results revealed that regional attachment, perceived novelty, and attitudinal team loyalty had significant positive effects on attitudes toward hometown-named uniforms. A multi-group structural equation model analysis was also conducted to examine the moderating effect of team identification. The findings indicated that the relationship between regional attachment and uniform attitude was stronger in the high-identification group, whereas the influence of perceived novelty was more prominent in the low-identification group. These findings suggest that incorporating hometown names into uniform design can be an effective strategy to enhance fan loyalty and satisfaction in the context of sports marketing.
Key Words
연고지명 유니폼, 지역 애착도, 참신성, 팀 충성도, 팀 동일시, 태도, 구매의도, Hometown named uniform, Regional attachment, Novelty, Team loyalty, Team identification, Attitude, Purchase intention
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Prediction of Intention to Use a Golf O2O Platform Service Applying the Technology Acceptance Model
기술수용모델을 적용한 골프 O2O 플랫폼 서비스 이용의도 예측
오주은 Oh Joo-eun , 한진욱 Han Jin-wook , 유호석 Yoo Ho-suk
64(3) 461-479, 2025
DOI:10.23949/kjpe.2025.5.64.3.30
오주은 Oh Joo-eun , 한진욱 Han Jin-wook , 유호석 Yoo Ho-suk
DOI:10.23949/kjpe.2025.5.64.3.30
Abstract
The purpose of this study is to predict the intention to use golf O2O platform services by adding usage motivation (utilitarian motivation, hedonic motivation) and subjective norm to the components of the technology acceptance model. In order to achieve the research purpose, an online survey was conducted with 451 people who had experience using golf O2O platform services, and 442 questionnaires were ultimately used for the analysis. Data were processed using SPSS 28.0 and AMOS 26.0, and frequency analysis, confirmatory factor analysis, reliability analysis, descriptive analysis, and structural equation modeling analysis were performed. The results of the study are as follows. First, the motivation to use golf O2O platform services was found to have a positive effect on perceived usefulness. Second, the motivation to use golf O2O platform services was found to have a positive effect on perceived ease of use. Third, the subjective norm for using golf O2O platform services was found to have a positive effect on usage intention. Fourth, the perceived ease of use for using golf O2O platform services was found to have a positive effect on perceived usefulness. Fifth, perceived usefulness of using golf O2O platform service was found to have a positive effect on attitude. Sixth, perceived ease of use of golf O2O platform service was found to have no significant effect on attitude. Seventh, attitude of using golf O2O platform service was found to have a positive effect on intention to use. Eighth, perceived usefulness of using golf O2O platform service was found to have a positive effect on intention to use. This study is academically significant in that it examines the scalability of the technology acceptance model, which has been applied to the acceptance of new technologies in various fields, by applying it to the use situation of golf O2O platform service, and in that it sheds light on the role of usage motivation and subjective norm in the technology acceptance model. Furthermore, when golf O2O platform companies introduce new service technologies or improve their platforms, they will be able to provide basic information and strategic insights that can more accurately predict users’ service acceptance intention by reflecting usage motivation and subjective norm.
Key Words
기술수용모델, 골프 O2O 플랫폼, 이용의도, 이용동기, 주관적 규범, Technology Acceptance Model, Golf O2O Platform, Intention to Use, Usage Motivation, Subjective Norm
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